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Meet Our Leadership

Driving Growth Through Trust, Innovation & Excellence

At Ecoo Basket, our leadership team is committed to building one of India’s most trusted FMCG wholesale distribution companies for retailers, distributors, supermarkets, hotels, and institutions.

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Mrs. Nirmala Devi Nagaraj

Founder & Director

Nirmala Devi Nagaraj established Ecoo Basket with a vision to build a reliable, transparent, and technology-driven FMCG wholesale distribution network focused on quality, supplier partnerships, and long-term customer value.

Leadership Focus

  • • Strategic Business Planning
  • • FMCG Wholesale Distribution
  • • Supplier Relationship Management
  • • Customer Satisfaction
  • • Business Growth & Expansion
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Mrs. SriKeerthana Devi Chakkaravathi

Co-Founder

SriKeerthana Devi Chakkaravathi leads operations, branding, customer engagement, and digital transformation initiatives to simplify wholesale procurement and strengthen the customer experience.

Leadership Focus

  • • Operations Management
  • • Marketing & Branding
  • • Customer Experience
  • • Digital Strategy
  • • Business Development
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Mr. Ragavendren Chakkaravathi

Chief Sales Officer (CSO)

With over 15 years of experience in retail sales, Kirana trade, FMCG distribution, and supply chain management, Ragavendren Chakkaravathi leads sales strategy and market expansion for Ecoo Basket.

Leadership Focus

  • • Retail Sales Management
  • • Kirana Store Network Development
  • • FMCG Distribution
  • • Supply Chain Management
  • • Channel Sales
  • • Territory Expansion
  • • Customer Relationship Management
  • • Retail Business Growth

Women-Led Enterprise

Empowering Retail. Inspiring Growth.

Ecoo Basket is proudly a women-led FMCG wholesale distribution company. Under the leadership of Mrs. Nirmala Devi Nagaraj and Mrs. SriKeerthana Devi Chakkaravathi, the company is committed to delivering quality products, reliable service, and sustainable growth while creating opportunities for retailers and business partners.

Our Leadership Vision

To become one of India’s most trusted FMCG wholesale distribution companies.

By building strong partnerships, embracing innovation, and delivering exceptional value to retailers and businesses across the country, Ecoo Basket continues to strengthen India’s retail supply chain.

Our Leadership Mission

• Deliver genuine branded FMCG products

• Build long-term relationships with customers and suppliers

• Strengthen India’s retail supply chain

• Promote innovation and operational excellence

• Support the growth of retailers through dependable wholesale solutions

Leadership Values

Integrity – Honest and transparent business practices
Customer First – Every decision begins with customer success
Quality – Reliable products and dependable service
Innovation – Continuous improvement through technology
Teamwork – Building success together
Growth – Creating long-term value for all stakeholders

Founder's Message

“Our vision is to make Ecoo Basket a trusted partner for every retailer by delivering quality products, dependable service, and lasting business relationships. Together, we are building a stronger and more connected FMCG distribution network for the future.”

— Mrs. Nirmala Devi Nagaraj, Founder & Director
— Mrs. SriKeerthana Devi Chakkaravathi, Co-Founder

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