Leadership Team

Our Founders

Visionary Leaders Driving India's Retail Supply Chain Revolution

The Visionaries Behind Ecoo Basket

Ecoo Basket was built on the combined vision, expertise, and relentless drive of a founding team that brings together deep experience in FMCG distribution, supply chain management, technology innovation, and business strategy. Together, they are reshaping how retail supply chains operate in India.

Nirmala Devi Nagaraj — Founder & Managing Director, Ecoo Basket

Nirmala Devi Nagaraj

Founder & Managing Director

Our vision is to create a supply chain ecosystem where every retailer, no matter how small, has access to quality products at fair prices. Technology is the bridge that makes this possible — and we are building that bridge, one partnership at a time.

Sri Keerthana Devi Chakaravarthi — Co-Founder & Director, Ecoo Basket

Sri Keerthana Devi Chakaravarthi

Co-Founder & Director

Innovation isn't just about technology — it's about reimagining how we connect manufacturers with retailers and creating value at every touchpoint of the supply chain. We are not building a company; we are building an ecosystem.

Ragavendren Chakaravarthi — Chief Strategy Officer, Ecoo Basket

Ragavendren Chakaravarthi

Chief Strategy Officer (CSO)

Strategy without execution is a dream. At Ecoo Basket, we combine bold vision with disciplined execution to build India's most efficient retail distribution network — driven by data, powered by technology, and sustained by trust.

A Shared Commitment to Excellence

At Ecoo Basket, we believe that the future of retail distribution lies at the intersection of technology, trust, and tireless commitment to our partners. Our leadership team brings together decades of combined experience in FMCG, logistics, technology, and business strategy to build a supply chain company that India can be proud of.

We do not see ourselves as just a distribution company. We see ourselves as architects of opportunity — creating pathways for manufacturers to reach new markets, for retailers to access better products, and for India's entire retail ecosystem to become more efficient, transparent, and prosperous.

Every warehouse we build, every technology platform we deploy, and every partnership we forge is a step closer to our vision of a retail-ready India — where no product fails to find its customer, and no retailer is left without access to quality supply. — The Founding Team, Ecoo Basket Retail Supply Chain Pvt. Ltd.

Values That Guide Our Leadership

The core values our founders have embedded into the DNA of Ecoo Basket — shaping every decision, every relationship, and every outcome.

Integrity

We believe in doing business the right way — with honesty, transparency, and ethical conduct in every transaction and every relationship we build.

Innovation

We constantly challenge the status quo, embrace emerging technologies, and reimagine traditional supply chain models to stay ahead of the market.

Customer First

Every business decision is evaluated through the lens of customer impact. Our partners' success is our primary measure of success.

Excellence

We set high standards for every aspect of our operations and consistently strive to exceed expectations — for our partners, our team, and our industry.

Inspired by Our Vision?

Whether you are a manufacturer, retailer, investor, or business professional, we would love to connect and explore how we can create value together.

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